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ugedalic - Essential Guide to Marketing Planning pdf, epub, mobi
دوشنبه 1 مرداد 1397  03:47 ب.ظ
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Marian Burk Wood: Essential Guide to Marketing Planning

Essential Guide to Marketing Planning



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Author: Marian Burk Wood
Number of Pages: 328 pages
Published Date: 26 Dec 2013
Publisher: Pearson Education Limited
Publication Country: Harlow, United Kingdom
Language: English
ISBN: 9780273773634
Download Link: Click Here
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Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.


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